Social Media For Business – Which Platform to Use?

by Ria Gor | General, Penguin Branding Strategy | 0 comments

My favourite social media for business: There are many social media options out there. My favourite social media for business are the four below because, in my experience, they deliver results and the content I create for these platforms works well for my clients:...

Assumptions Vs Curiosity

by Ria | Penguin Branding Strategy

How often do you make assumptions about people in your marketing, client work or daily life? Learning and making assumptions is something that our brains do naturally. Without it, we would have to re-learn how to eat, tie shoelaces, even drive…every single day,...

What would Spock do? Being Logical Online.

by Ria | Penguin Branding Strategy | 0 comments

Who is Spock?   Spock (if you aren’t familiar with him) is a character from the Star Trek series and movies. As a part human-part Vulcan, he represents the idea of logic. Often, to Starship Enterprise Doctor Bones’ annoyance, Spock wouldn’t be one to get...

Trailer Videos: Socially Shared Women In Business

by Ria | Penguin Branding Strategy

Click the above picture to watch the video! If you run events and want to capture the atmosphere of the event, a trailer video may be a great way to give your attendees something to enjoy after the event, a way to promote the event and your services for next time and...

The Video Storyboard – Not Just For Movie Makers!

by Ria | Penguin Branding Strategy | 0 comments

Have you ever used a video storyboard? If not, here’s why it could make video making a lot easier for you. Video storyboards are a great visual way to organise your story, or the structure of your video. It’s a bit like writing an essay at school. First...