Product Design. Branding. E-Commerce Listings Design & Copywriting. PPC Advertising. Technical User Guides.

Case Study: 
LAUNCHING AN ECOMMERCE STORE FOR DIGITAL DESIGN PRODUCTS

Launching and running my own digital design templates store for lifestyle consumers (food, travel, children’s activities); and small business owners including: travel agents, wedding businesses, car detailing and beauty professionals. 

Software & Platforms

Adobe CC (Illustrator, Photoshop, Indesign)
Canva
Mailchimp
Affinity
Meta Facebook/Instagram
Typeform
SEM Rush
Google Analytics and G-Suite
InsightFactory
Midjourney
Dall-e AI
Adobe PDF Forms
Pinterest

Categories

Brand Design and Strategy
Product Design – UX Design and UX Writing
Brand Storytelling
Product Design Strategy and Planning
Listing Content Design
Copywriting, Proofreading, Editing
Social Media Content
Email Marketing
Advertising (PPC)
Technical Support (IT and design support)
User / Customer Journey Mapping
Requirements Gathering

5* REVIEWS

Happy Customers

Products Designed and Listed

Satisfied Customers

Sales to date

The REQUIREMENTS

Launch new e-commerce shop with high-quality digital design products that meet consumer demand and deliver optimum quality results for their needs.

Make them personalisable and technically simple, easy to use and customisable for their brands, or personal use.

Consistent listings to reach 300 within one year and beyond.

Following trends and consistently keeping up with new and seasonal trends to meet customer needs.

THE CHALLENGES

* Limited resource – staff, budget and time.

* Large product plan in different categories requires product development and listing of multiple items simlutaneously.

* Tight timeline to launch and establish shop within the search engine and amongst customer base.

* Learning curve. New designs, styles, responding to trends and staple items. 

* Response times tight for custom designs or customer requests. 

THE SOLUTION

Starting with market research, trends analysis and updating my design skills (at a design academy), I established the brand tone of voice (TOV), styling and customer experience.

Next step, make a product plan based on seasonal and staple trends! This wasn’t just any product plan – it was on steroids (or far too much caffeine). Every trend or staple brand product was included, with style variations, font variations, colour variations, specific topics of interest (and the micro-topics within these areas). 

Start designing base templates for different types of products in the plan. I created product base templates and listing templates. This was key to designing multiple products within the timeline, listing them consistently, and within the resource limitations. Why? It meant that I always had a good quality template to start with for every product = I was much faster (and the quality was always spot on)!

I learnt a lot from initial product testing and the first round of customers. Customers gave valuable feedback on what they liked and disliked (surveys). They sometimes even made product suggestions. This was like gold dust! People were telling me what they wanted! I was responding, and often being awarded with 5* reviews. 

Keep on growing! The shop is now established. To maintain and grow, I make regular listing updates (SEO, trends, keywords and titles, descriptions, user guides etc.) I also list new products, based on trends. I notice many repeat customers. I also use advertising to promote new listings and to boost existing ones. 

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Market Research and Analysis

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Branding (Styling and Tone of Voice)

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Huge Product Plan

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Base Templates for Products and Listings

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Testing, Feedback & Improvements

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KEEP ON GROWING

VIEW PORTFOLIO OF VISUAL DESIGNS AND COPYWRITING FOR THIS PROJECT

 

The world is a silent film – we visualise the words that bring it to life.

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