Training Your AI

Did you know, that AI tools can be trained to deliver more relevant results for your business?

Sadly or thankfully, artificial intelligence doesn’t have Commander Data’s emotion chip (yes, I’ve successfully slipped in a Star Trek reference)!

This means, without empathy, AI cannot be truly human. Therefore, it isn’t a replacement for human creativity and intuitive design. But, it is a fantastic tool to support our creative work by generating new and better-researched ideas, as well as making us go faster in some areas.

One of the biggest roadblocks for creative work like content creation (writing, video production and design) can be the ideas stage i.e. the part where we need to ‘think’ of something unique to make for our target audience.


So, how can AI tools support our work so that we can create content that is relevant for our audiences, in less time?

Train your AI. If you’ve ever opened ChatGPT and asked it a question, you will know that the response sounds like ChatGPT knows the answer. Asking AI sounds like a great solution if it’s such a ‘know-it-all’. Right?


But, wait.

Before you ask an intelligent human person for advice, wouldn’t you give them a little background? Surely, that would help them to give you more relevant advice. AI isn’t an all-knowing-being (otherwise known as the Q). AI uses an LLM (Learning Language Model). This is like it’s key reference point, a dictionary or theasauras that it uses to create content. The answers are based on a collection of information. AI is mining this information to create a response to your request. Training AI is about giving it a specific set of information to use in its response. 

 

Training an AI model is ultimately about: Context.

Recently, I learnt how to train ChatGPT to use customer personas. This is where you feed the AI tool with information before you ask questions. It helps to make AI relevant for different clients and their unique audiences. 

There are also experimental tools such as Notebook LM that will allow us to restrict the collection of resources accessible to an AI model. This can mean the difference between asking the entire internet about a topic (and getting a generic answer) and asking a specialist focus group of selected people you can trust, instead.

Imagine the difference this can make to something complex and technical like a tender bid proposal where you need to collect information from many stakeholders and sources to formulate a response.

Or the difference it might make to a specialist health and nutrition professional who uses animated puzzles and games to teach clients?


Using AI in this way allows us to make our content relevant, on-brand and appealing to our unique audiences.

Are you using AI in your work yet?

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