We can all feel a bit like Major Tom sometimes. Out in space, floating around, far from feeling grounded and feeling like there’s nothing we can do about it. And Ground Control is trying to get through to us. But there’s no one home. No one is listening.

Can you hear me, Major Tom?

“Here I am floating ’round my tin can

Far above the moon

Planet earth is blue

And there’s nothing I can do”

Major Tom was having a wander in space so maybe he didn’t want to get in touch with Ground Control. But, if we are out of touch with ourselves, not feeling confident in getting out there to market ourselves, promote our business and serve our audience…we may need to get back in touch with Ground Control…a.k.a. OURSELVES

And why is this even remotely relevant to building your business and brand story you ask? Good question! Let me explain.

Feeling grounded is often fundamental to being able to build a business that you love. It’s staying in touch with Ground Control. It’s feeling like you are centred, you know who you are, what you think, what you stand for and you’re not afraid to share it. Because…YOU…wait for it…MATTER.

Yes, YOU Matter. 

I know, I know. I’m scaring you right? You didn’t ever think YOUR opinion was important to put forward. You thought you were born to hide away in a shell and never let anyone know what YOU think. I mean, how dare you have an OPINION?! How dare you EXIST! How dare you think you KNOW anything. That’s for everyone else…isn’t it?

Well, I have news for you my friend. You DO exist and you DO matter. Your opinion matters. What you have to share with the world MATTERS. Why YOU do what you do MATTERS. It all totally matters. And bringing this, bringing YOU into your business TRANSFORMS your business and your life.

But here’s the thing, simply hearing this isn’t going to make you feel grounded (well, it might but it certainly took me a bit longer to make it stick).

So I’m here to show you how to get back in touch with Ground Control. How to feel more in tune with who YOU are. To feel more grounded in who YOU are and to express yourself as YOU. 

Is this a distraction to my work with creating businesses around a Brand Story? Not at all. This is FUNDAMENTAL to creating a business you LOVE. Otherwise, what’s the point in having a pretty brand story, great content, a nice looking website and logo, a successful marketing campain, a service, a product, clients…what is the point if it doesn’t RESONATE with YOU? Doesn’t it all become the same as that job you quit? You know, the one you felt didn’t RESONATE with YOU because you couldn’t be YOURSELF and share what YOU wanted to share with the world?

See, your BRAND STORY is a story that communicates your brand. Your Brand is something that comes from YOU, your passion, purpose, values, personality…YOU.

So you see, we need to get hold of YOU first. And then, all of those ice walls that you keep banging your head against can start to melt….see what I did there? Ice, melting, penguins…I mean, come on. I do have a Penguin that lives inside my brand. I’m allowed to take liberties here.

And why should you listen to anything I’ve got to say? I mean, after all who AM I? Just a Creative Penguin. Ah, yes. I AM my brand. I AM in fact “Be” the Creative Penguin. “Be” is someone who went on a journey to feel grounded and found a way to do it. So here I am to show you how.


Because I know how feeling grounded can TRANSFORM your entire life and I did this WHILST building my business. Not in a cave somewhere a million light years away meditating for eons and eating carrots. I did this here, on earth, from my home and I still saw REAL people and had a normal (well, as normal as I can be) life!! I know! Crazy, right?

And why bother doing this at all? Why bother to feel more grounded?

For me, it reduced overwhelm, gave me focus, helped me to open up to my creativity and get out there as ME. It helped me to realise that I was in fact creative and that I could be myself and stand out without making a fuss…and LOVE what I do.

I wouldn’t have ever thought of creating The Creative Penguin without this.

You can only create something you resonate with if you are in tune with yourself. If you know and love the good and bad about yourself. If you can EXPRESS yourself comfortably, confidently and in a way that only YOU can.

This is FUNDAMENTAL to creating a brand, a business and all of the services/products and marketing communication to get them out there. It all starts with YOU. 

Over the coming blog posts, I will be taking you on a journey to find this grounding within yourself. This is your first fundamental step to creating your unique brand story and a business you love. Get in touch with Ground Control.

And for now, it’s Over and Out.

Read more about the Story of “Be”, The Creative Penguin HERE.

Work with Ria Gor to create your Brand Story and a business that your life loves. Book HERE

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