The Creative Penguin Blog
Creating a brand and strategy that resonates with YOU
Trailer Videos: Socially Shared Women In Business 2019
Click the above picture to watch the video! If you run events and want to capture the atmosphere of the event, a trailer video may be a great way to give your attendees something to enjoy after the event, a way to promote the event and your services for next time and...
It’s Not a ‘Business’. It’s a ‘Creativeness’!
A 'Creativeness' is way more fun than a 'business' could ever be... One of the things I hated the idea of, when starting up The Creative Penguin, was becoming a ‘business person’. From my past corporate-world experience, the title just reminded me of men and women in...
The Video Storyboard – Not Just For Movie Makers!
Have you ever used a video storyboard? If not, here's why it could make video making a lot easier for you. Video storyboards are a great visual way to organise your story, or the structure of your video. It's a bit like writing an essay at school. First there's a...
Video is powerful BUT…
How many times have you heard the phrase ‘you need to use video to be noticed online’? It’s almost annoying, right? That’s why, I’m going to show you a way of making it actually work for you.
Sure, video is really powerful. But…and this is a huge B.U.T…..not any kind of video…
Ahhh! Nobody Understands How I Can Help!
You work SO hard on that thing you’re so passionate about, you just KNOW it’s going to help people. They’re going to love it.
And then, you hope they’ll just KNOW (by some powers of stardust) that it’s what they need and they’ll come knocking on your door to pay you for it. Only, no one seems to get it…
David Attenborough & Your Brand Story
David Attenborough is a world-famous BBC nature & wildlife documentary presenter (if you haven't heard of him yet, open up YouTube and watch him. I'm a complete fan). He is someone who inspires me in my life, my videos, my content and my brand. When I...
Ground Control to Major Tom
We can all feel a bit like Major Tom sometimes. Out in space, floating around, far from feeling grounded and feeling like there's nothing we can do about it. And Ground Control is trying to get through to us. But there's no one home. No one is listening. Can you...
Feelin’ Connected?
How connected do you feel in your life and in your business? Connection is so important. In our lives, our work, to others and most importantly OURSELVES. It is the one thing that makes us feel alive, aware and allows us to act from a place of resonance with...
Fear. The Big STOP Sign
Fear. The Big STOP Sign I'm a little bit addicted to Big Magic by Elizabeth Gilbert at the moment. I guess it can't be a bad thing, right? So, I'm inspired and ready. I'm on a mission to make friends with fear whilst staying in the driving seat so that my fear gets to...
Clarity Feels Good – Get Clear on Branding and Strategy
Clarity Feels Good When you're clear on your brand, it resonates with you. It resonates with your audience. When you're clear on your strategy, you know where you are now. You know where you are heading. And you know how you're going to get there. The Creative Cloud...